6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing
Sword and the Script | B2B
SEPTEMBER 10, 2019
About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. Here are some of the findings that stood out for me: 1) Senior marketers expect budgets to grow.
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