Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Needless to say, he has some serious street cred in B2B tech.).

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CPO DemandBase Account Based Marketing ABM 71

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

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Drew Neisser

JUNE 10, 2022

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data. How to use the innovative Sales Velocity formula.

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CPO B2B Marketing Lead Scoring Lead Ranking 52

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. your go-to-market) to where each account is in its unique buying journey. So how do you implement an ABX strategy?

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CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. What our customers had to say about it “There’s so much room for growth.

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DemandBase Paid Search Agency Account Based Marketing CPO 62

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

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Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

APRIL 28, 2022

Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

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Lead Scoring Lead Ranking Marketing Management Forrester 36