Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data?

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Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

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Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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Buyer Intent Intent Work Management Marketing Management 354

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

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Intent Data Demand Generation Intent Lead Scoring 103

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? Do You Want Intent Data with That? Click To Tweet.

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Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

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PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies.

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DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­

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PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Retain and upsell customers.

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Intent Data Work Management Intent Marketing Management 98

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

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NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

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Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content.

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Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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Intent Data Intent Marketing Budget Buyer Intent 52

LeanData

JULY 6, 2022

Spoiler alert: Data drives B2B sales and marketing success. Now with the obvious out of the way, it’s time to speak to bettering the data that fuels your company’s growth. Two important considerations in bettering your revenue team’s data are data enrichment and account intent data.

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Intent Data Intent Ideal Customer Profiles Enterprise Management 98

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? So what types of insights can intent data provide?

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Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. First, what is intent data?

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Intent Data Intent Lead Ranking Lead Scoring 122

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re speaking with Randy Brasche, VP of Marketing at Folloze.

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Buyer's Journey Intent Data Intent Lead Ranking 81

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent.

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Intent Data Demand Generation Agencies Demand Generation Intent 98

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights.

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Intent Data Buyer Intent Account Based Marketing Intent 67

PureB2B

JUNE 13, 2022

That’s because data provides companies with essential insights into customer behavior, market competition, and opportunities for future growth. For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board.

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Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

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Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. But what is Intent data? This insight often correlates to potential intent to take a specific action. What Are Intent Signals and How to Use Them?

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Intent Data Intent Lead Ranking Marketing Automation Services 62

NetLine

JUNE 5, 2023

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill off , without hampering or even slowing down our customer identification and tracking capabilities.

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Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How do you access buyer intent data?

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

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Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Looking to elevate your organization’s lead generation through content marketing?

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­

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Intent Data Intent Intent Leads Intent Signal 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Intent Data Intent Account Based Marketing Enterprise Management 52

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Aberdeen

APRIL 13, 2020

Based on the actual buyer journey of thousands of accounts, across dozens of product/solution types, we will explore what signals to look for by combining behavior from external data sources and as well as your own. Using Intent data to further qualify a content syndication lead is a good example we can use. Absolutely not.

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