marketing-qualified-lead sales-lead 
B2B Marketing Directions
NOVEMBER 8, 2015
Last month, Howard Sewell, the President of Spear Marketing Group, published a blog post with the provocative title Please Don't Let Your Sales Reps Nurture Leads. In his post, Howard described a personal experience of becoming a lead for a marketing technology company.
markempa
AUGUST 15, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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ViewPoint
AUGUST 1, 2011
As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.
ViewPoint
JUNE 7, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.
markempa
APRIL 26, 2010
It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. Lead nurturing. Lead scoring. B-to-B email. Social media marketing. International demand generation.
markempa
FEBRUARY 23, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In 2005, 3.5
Anything Goes Marketing
NOVEMBER 16, 2008
When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.
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