Biznology
DECEMBER 21, 2011
Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. But there’s more.
eTrigue
DECEMBER 2, 2021
Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time.
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ViewPoint
FEBRUARY 8, 2017
Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet. Create value.
ViewPoint
OCTOBER 6, 2015
That’s what it takes to be an efficient marketer today. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. This is the only way to drive sales and marketing alignment today.
Industrial Marketing Today
JULY 29, 2009
But like many b-to-b marketers, I’m not sure how it has impacted my business. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
The ROI Guy
SEPTEMBER 17, 2010
The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Content may indeed be King to the Internet fueled buying cycle.
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