Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Anything Goes Marketing

MAY 17, 2009

lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40