ViewPoint

SEPTEMBER 15, 2011

Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. And, marketing creates a number of other vehicles—the written word, audio, video, social/community interactions, mathematical models, etc.—to

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

OCTOBER 6, 2015

That’s what it takes to be an efficient marketer today. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. This is the only way to drive sales and marketing alignment today. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

FEBRUARY 24, 2016

That is because not every senior executive wants to be treated like the human equivalent of a pin ball—capturing your attention only after they have hit the right bumpers and scored enough points (this basically describes how marketing automation works). Is sales development about hiring some young hungry kids to bang on the phones?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Biznology

AUGUST 17, 2018

It’s clear that B2B marketing has been revolutionized by technology—from the Internet itself, to the myriad (nearly 7,000 ) martech point solutions available these days. While speeding up the process, marketing automation can unfortunately make us less effective. “ Don’t hide behind the technology ,” said Vajre.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. Marketing Automation alignment.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Multi-Touch Attribution 54

Adobe Experience Cloud Blog

OCTOBER 19, 2009

This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation. How budgets have changed over the past 12 months.

Demand Generation 48

Demand Generation Demand Webinar Metrics Planning 48

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

IT marketers meeting buyers' online content needs. Marketing Automation gets Social – the first major announcement about social marketing automation. October 2009 Online Marketing News. July 2009 Online Marketing News. Social media use soars among b-to-b marketers.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

Director of Marketing at Ingenuity Systems as a guest blogger. For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. Marketing automation enabled us to pull data reliably and easily.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

MLT Creative

SEPTEMBER 22, 2011

Although he didn't mention them by name during IMS, it was no secret Halligan was referring to marketing automation company Performable. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

JANUARY 18, 2012

Your social media efforts should be part of an inbound marketing strategy that has won support from your top management. And invest in the tools and resources needed for creating remarkable content, dynamic landing pages, calls-to-action that help convert visitors to leads, marketing automation and CRM (customer relationship management).

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

AUGUST 9, 2011

As engaged as we are with social media, blogging and content marketing, as well as integrating inbound, outbound and marketing automation, we’re also investing in what Harry Beckwith, author of “What Clients Love,” calls “white-hot centers” of influence. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Biznology

JANUARY 29, 2014

Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. In other words, marketing automation doesn’t work without strategy. So, what should we be doing with automation, to ensure its success? But it’s only a tool.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

MLT Creative

OCTOBER 28, 2010

This savvy senior director of Global Integrated Marketing at SAP also writes a blog at B2Bmarketinginsider.com. The idea man behind @B2BTOTY , Joe Zuccaro is a B2B marketing automation maestro. Author of Spitball Marketing , and one of the best brand storytellers in the game. TreyPennington.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Biznology

JANUARY 6, 2016

Ichiro Niwayama is founder and CEO of Symphony Marketing Co., Japan’s foremost lead generation marketing company. Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Great job, Mark!

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

MLT Creative

DECEMBER 9, 2010

Why not ask B2B marketing experts I trust to answer my question via tweet? Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

According to a marketing automation firm Silverpop survey of B2B marketers, even though customization is very effective, only 35 percent of marketers said they were using dynamic content. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer B to B 40

Adobe Experience Cloud Blog

JULY 6, 2010

Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. . That’s marketing intelligence.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

MLT Creative

AUGUST 1, 2011

The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Biznology

NOVEMBER 1, 2017

Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems.

Marketing 120

Marketing B to B Email Marketing Newsletter 120

MLT Creative

AUGUST 16, 2011

I know how challenging it can be to maintain a content marketing staff of talented inbound strategists, technical and style writers, digital designers, web developers and marketing automation experts. I don’t think printers need to duplicate these resources any more than agencies need to buy printing equipment.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

Adobe Experience Cloud Blog

JUNE 24, 2009

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.   With many marketers solely focusing on email, direct mail now has the ability to stand out.      Testing can allow you to enter a new market with little risk.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

The savvy marketing and sales enablement professional will proactively recognize the issues that the frugal and empowered decision maker creates, using 2011 to reshape the strategies and investments to better engage, dialogue and sell to ever more empowered, skeptical, overloaded and frugal buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

NOVEMBER 29, 2010

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. According to a marketing automation firm Silverpop survey of B2B marketers, even though customization is very effective, only 35 percent of marketers said they were using dynamic content today.

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

Bound360

DECEMBER 4, 2017

James Carbary: Welcome back to the B to B Growth Show. The biggest thing for us was something that could implement with our current analytics, web analytics program, our current marketing automation system, and that would allow us to integrate without any IT involvement. LISTEN TO EPISODE. Transcript. How are you?

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

B2B Digital Marketer

OCTOBER 5, 2020

I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Nobody was focusing on, especially in the B to B space, the, the marketing side. And then maybe we can start working on marketing automation, um, and, and email marketing and things like that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Digital B2B Marketing

MAY 9, 2013

Advocate for the DIY marketer, early adopter of marketing automation technology, believer in b-to-b marketing. B2B CMO for Hire, Marketing Consultant for technology, manufacturing co’s that want to grow faster. B2B Marketing Traction blog. Jason Hekl @the_hekler.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Webbiquity

JANUARY 3, 2012

by Marketing Automation Software Guide. ” He demonstrates the imperative of marketing automation through some interesting variations of the traditional sales funnel model. Five Ways B-to-B Marketers Need to Change Their Game by Biznology. Addressing Changes in the B2B Buying Cycle.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Anything Goes Marketing

MAY 17, 2009

@lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 8 Ways The Internet Changed Software Marketing (blog post). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

OCTOBER 7, 2011

by Fiona Sexton SiriusDecisions second annual European Summit took place in London on Wednesday, attended by 130+ Senior Directors, Vice Presidents, C-level marketers, and my colleague and I. The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance.

Advertising Agencies 48

Advertising Agencies Planning Buying Cycle Lead Nurturing 48

B2B Marketing Zone Posts

JANUARY 4, 2011

What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010. Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. How to Create Remarkable B2B Content - Savvy B2B Marketing , April 21, 2010. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40