B to B B2B Business to Business Research 
markempa
AUGUST 18, 2014
This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. B2B Marketing: Embracing customer centricity [More from the blogs].
Webbiquity
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
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Adobe Experience Cloud Blog
APRIL 22, 2009
There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. The Myth of Rationality in B2B Buying.
B2B Digital Marketer
OCTOBER 13, 2020
Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles.
MLT Creative
JANUARY 18, 2012
As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Start with social media as a research tool to identify which sites your customers and prospects are using to engage as individuals and in groups. To be successful in social media, it helps to be human.
markempa
MARCH 30, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
MLT Creative
OCTOBER 28, 2010
I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.
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