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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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What’s the hardest part of B2B inbound marketing?

MLT Creative

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. In fact, I welcome it, because each time we overcome these objections to inbound marketing, it makes us a better partner for our clients.

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. It’s not too late for you.

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Five Tips For Better B2B Marketing Content

MLT Creative

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. Here are five ideas that will improve the results of your remarketing-marketing: 1. What new and different ways can you test and improve your B2B marketing?

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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. To be successful in social media, it helps to be human.