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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Standardized, automated workflow management. Ease of use.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

Hence, the need for automation arises as a solution to these challenges. Automated B2B list building presents a range of benefits that go beyond efficiency. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. trillion annually.

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Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. According to the G2 figures, marketing automation users are in fact more enthusiastic about their choices than almost anyone else.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

For example, set joint targets for market penetration, customer retention, or revenue growth. Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.