NuSpark Consulting

JUNE 24, 2011

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.

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NuSpark Consulting

JUNE 24, 2011

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.

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Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

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ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

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LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

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LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

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The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

BOP Design

MAY 15, 2018

There is a large push in marketing to automate as many tasks and workflows as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. and automate repetitive tasks. [1]. Increase Efficiency Not Add Processes.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 55

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

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Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

JUNE 29, 2015

Are most B2B companies getting maximum value from their investment in marketing automation? Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.

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Marketing Automation Services Marketing Automation Automation Marketing Management 100

ViewPoint

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. What's the point of that?

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Only B2B

MAY 19, 2022

Townsend Wardlow, a sales consultant, advises appointment setters to aim high and broad in order to obtain more appointments. The ideal option is to use a queue-based lead management system, which combines all of these features and allows you to make the most of communicating with individuals at the correct moment.

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ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin. Review Your Current Process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool. Process First.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 28, 2010

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Why Marketing Automation Monday?

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Marketing Automation Services Marketing Automation Automation Marketing Management 100

NuSpark Consulting

NOVEMBER 7, 2010

I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales. Tags: Lead Nurturing Marketing Automation Marketing Strategy.

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Marketing Automation Services Marketing Automation Automation Lead Nurturing 100

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Re-posted with permission.

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The Point

DECEMBER 15, 2020

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . * High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

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NuSpark Consulting

DECEMBER 16, 2010

Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

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NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Point

FEBRUARY 8, 2012

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. The bad news here is that marketing automation isn’t the magic wand that some companies apparently thought it was. emphasis mine).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Process 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Point

AUGUST 8, 2013

Too many companies ignore negative scores altogether, with the result being that junk leads slip through the cracks and sales confidence suffers. consultant titles, companies below a certain size, non-supported geos) or behavioral (e.g. Negative scores can be demographic (e.g. No scoring suppression rules.

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Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Marketing Insider Group

JULY 27, 2020

Curious what they are and how your marketing team can use them in their lead nurturing strategies? Quick Takeways: Personalize your content for leads based on their intent and the stage of the funnel they’re currently in. Email marketing is still the best channel to reach your leads at the right times.

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The Point

AUGUST 1, 2013

In my experience, companies new to marketing automation often launch scoring schemas too quickly as part of an overall rush to value, and by the time the schema gets corrected, sales needs to be re-sold and re-trained on what they now regard as inaccurate and irrelevant data. Multiple campaigns assigning lead scores.

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LeadSloth

AUGUST 25, 2010

Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? Jeff Erramouspe: You Need Good Technology, But….

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Martech

JULY 6, 2022

The mistake lies in believing that vendor support will serve as a consultant or strategic advisor to help achieve your martech goals. While some categories such as marketing automation and analytics can at least aspire to that, the truth is that many Martech tools provide incremental value. .

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Marketing Automation Services Enterprise Management Work Management Marketing Management 97

The Point

OCTOBER 8, 2015

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing. Get your salespeople out of the lead nurturing business.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

ViewPoint

DECEMBER 19, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Create a plan to make “your quota” and measure what you manage.

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ViewPoint

FEBRUARY 23, 2018

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Since 1997, we’ve had 3.6

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Customer Experience Matrix

JULY 28, 2010

The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry.

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Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? In the follow up email to the prospect with the webinar recording and slides, there is also an offer for a free consultation that the prospect clicks and signs up for on your website. Marketing automation has been there all along. Campaign Management.

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Marketing Automation Services Work Management Marketing Automation Marketing Management 48

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Not getting enough leads or conversions?

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Adobe Experience Cloud Blog

FEBRUARY 3, 2012

That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing automation. You even have some resources in place to manage the processes.

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Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

Customer Experience Matrix

MAY 12, 2009

Eloqua Senior Vice President Paul Teshima, who is in charge of post-sales support, said the new program includes system configuration, CRM data integration, setting up an email template, landing page, three-touch lead nurturing program and a lead scoring discussion.

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