Remove Auto Responder Remove Content Remove Resources Remove Segmentation
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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Commit to Content Marketing.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. The main component of email automation is creating a drip strategy specified by segmented target audiences. Pinpoint your target audience and segment them (for more specific personalization).

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How to Use Email Automation to Nurture Prospects

Zoominfo

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. The main component of email automation is creating a drip strategy specified by segmented target audiences. Pinpoint your target audience and segment them (for more specific personalization).

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Here are some ways an automated campaign can be empathy-centered: Personalized messaging –You can use prospect data in marketing messages to make the content more relevant and relatable. For example, “My intention is to serve as an advisor or resource in your decision to make a change.”.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

Include internal and external links to your website, other blogs, and other valuable resources. Content Publishing. Content syndication is just as important as writing a great blog post. Social media is the most obvious place to share your content. Great social networks for sharing content: Facebook. Be relevant.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Emails are delivered through ExactTarget.

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B2B Leads Consume Content In Bursts

Brainrider

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. We need to change the way we think about content engagement. Related content suggestions (we call them “What Next?”