Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. But unfortunately too much of our marketing is done based on gut feel. Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

PathFactory

JANUARY 3, 2019

By positioning GDPR in a fun email, we didn’t just ask for our database to opt-in to our future marketing – the unique campaign gave them a reason want to opt in. Benchmarking against the average success rate for opt-in emails (1.32%), our success rate was a whopping 4.5%. And it worked. That’s 241% better!

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article. Studies suggest that this method, once employed leads to the sustainable marketing success that companies are striving for.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. So this article focused on “why&# you should consider it. Most good demand gen executives will agree that it’s all about marketing mix. Augmented Reality For B2B Marketing in 2011?"

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Which channel is more efficient for you?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

OutboundView

SEPTEMBER 20, 2018

Personalization at scale increases your response rate. We speak with a lot of VP “Buyer Title” struggling with X Problem and I thought I’d send over this interesting article that’s been getting a lot of exposure. There are very few B2B companies where paid advertising shouldn’t be a part of your marketing mix.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Convince & Convert

SEPTEMBER 20, 2010

but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. link] very interesting article! link] [link] Sam Reaves This article was "the best… in ages."

Twitter 145

Twitter CRM Business Paid Search Agency 145