Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How B2B Brands can benefit from Programmatic Marketing. According to a report by Loyalty360.org Read more on How Display Advertising benefits B2B businesses.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 8, 2019

Choosing the right email marketing tools for your business can set the tone for returns on your campaign. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 26, 2019

Tracking the average number of views on the website & the number of daily active users as the social media KPIs, helps marketers to understand how their channel is perceived daily. Segmenting views from diverse channels also give insights into the quality of engagement on the videos.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 16, 2019

The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 6, 2019

Post launching an ad campaign or promotion on Twitter, the marketers should measure the average engagement rate, the average number of shares & re-tweets using a Twitter dashboard to divulge the effectiveness of their marketing campaigns. What is the lifestyle of the people following your website?

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40