SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. First party vs. Third-party Intent Data . Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

xiQ

SEPTEMBER 25, 2019

Campaign Analytics. xiQ’s Campaign Analytics dashboards measure campaign performance, content efficacy, ranks client engagement, and generates first-hand intent data for each prospect. Prospect Analytics. Measure Intent. Learn More. Learn More. Learn More. ed leads at a lower cost. . Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

Demand Generation 74

Demand Generation Account Based Marketing ABM B2B Marketing 74

Inbox Insight

MAY 31, 2024

By focusing marketing and sales efforts on targeted accounts rather than leads, ABM helps businesses engage and convert their ideal customers. With 87% of marketers reporting higher returns from ABM compared to other marketing strategies, it is clear that this shift towards account-centric marketing is yielding tangible results.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

OCTOBER 9, 2019

That’s where predictive insights and intent data come into play. The whole purpose of account-based marketing is to shift from high-volume lead gen programs to strategies that are designed to address the needs of individual target accounts. But not all intent data is created equal.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

DealSignal

JULY 17, 2023

Table of Contents In a Nutshell: DealSignal vs Seamless AI Why B2B Data Engines Matter DealSignal Overview Seamless AI Overview Data Coverage Data Accuracy Data Types Software Integration Comparison Pricing Comparison Customer Support Comparison DealSignal vs Seamless AI: Which is the best?

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. DealSignal’s dedication to customer support sets it apart.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

6sense

DECEMBER 8, 2021

Most buying behavior is anonymous, so third-party intent data is critical here. For example, If ABM is a top research keyword, provide commercial insights on ABM versus demand generation. Use the intent keyword in your email subject line. What specific topics matter most to this buying group?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

DealSignal

JULY 19, 2023

Table of Contents In a Nutshell: DealSignal vs Seamless AI Why B2B Data Engines Matter DealSignal Overview Seamless AI Overview Data Coverage Data Accuracy Data Types Software Integration Comparison Pricing Comparison Customer Support Comparison DealSignal vs Seamless AI: Which is the best?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Table of Contents In a Nutshell: DealSignal vs Seamless AI Why B2B Data Engines Matter DealSignal Overview Seamless AI Overview Data Coverage Data Accuracy Data Types Software Integration Comparison Pricing Comparison Customer Support Comparison DealSignal vs Seamless AI: Which is the best?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. Getting inside the minds of your target audience will help you tailor your strategy more effectively. Data Center: There has also been a growth in PaaS content consumption in our community.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

Madison Logic

DECEMBER 14, 2023

More Focus on the Momentum from Brand Awareness to Demand Generation Marketing teams have often had to tradeoff between their brand and demand activities. Leaning into your intent data, firmographic data, technographic data, and buyer personas allows you to create consistent messaging throughout your brand and demand efforts.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

6sense

DECEMBER 10, 2021

Using 6sense and other tech, Aruba’s revtech engine now delivers a personalized experience throughout the lifecycle: Data from Aruba’s homegrown CDP, SFDC, MAP, website and third-party data all roll into 6sense. The data is leveraged via… . 6sense orchestration (for account targeted advertising/email).

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 16, 2020

These gaps are what led me and my cofounder Brian Babcock to start Engagio back in 2015 with a mission to create a next-generation marketing platform. AI and Machine Learning are essential to help synthesize the enormous amount of data required to understand intent signals and other account-based insights.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Valasys

JULY 9, 2019

Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX). ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Special impetus on integration & repo-building with sales teams.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Inbox Insight

NOVEMBER 23, 2022

In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Ask yourself questions.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84