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How To Meet Buyers’ Goals in an Era of Uncertainty

Tony Zambito

With this backdrop, business organizations will need to recognize that customer and buyer goals are changing. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions. Correlating external pressures and their impact on how buyers can or cannot meet their goals. Growth in revenues.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Elevate Your Marketing Game: Advanced Strategies for Personalized Campaigns

ClearVoice

Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices. It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences.

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Marketing Analytics and Lead Nurturing – A Strategic Combination

B2B Marketing Analytics

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. While others see nurturing as a series of emails, we see nurturing differently. This is where.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Without analytics, we know nothing about the prospects behind the clicks. Buying Behavior: Is this a B2B or B2C customer?

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.