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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right! What’s more?

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

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Build a Successful B2B SEO Strategy Using Sales Team Insights

SalesIntel

Step 1: Research and Understand Your Buyer Personas A buyer persona is a detailed overview of the specifics of the customers/business you plan to serve, including their needs, demographics, objectives, and other details. Remember to check search volume and estimated CPC costs.

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

For instance, if your sales team conducts webinars to show how your product can solve your target audience’s problems, then you can analyze the engagement analytics to understand your prospects better. Total Conversions: A conversion is a completed activity that you can track in Google Analytics. Demographics. Unique visitors.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. By comparison, a recurring purchase like bread or a novelty, impulsive item like a gag gift will sell for cheaper. Learn More: How to Use Big Data Analytics to Grow Your Marketing ROI. Average income.

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Top 8 Benefits of Social Media Advertising

Single Grain

It can also cue you on demographics interested in your brand that you may not have been aware of before. Some platforms, like Facebook, even allow advertisers to build lookalike audiences that reach users that resemble users in the audiences you crafted initially.