PathFactory
JUNE 29, 2023
Leveraging analytics to understand performance of content types + topics broken down by channel & UTM’s. Integrating with 6sense or DemandBase to sync analytics across platforms. Best practices to implement: Promoting key assets to target audience(s) across multiple channels. Conducting a health check of all content assets.
Engagio
JANUARY 14, 2021
For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. What does predictive analytics say about my best accounts?
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Hubspot
MAY 8, 2020
Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts.
Valasys
JUNE 10, 2019
This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).
Directive Agency
FEBRUARY 4, 2022
Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Marketing Operations also usually owns the reporting and analytical function within marketing. Revenue Operations is all of the above, but it expands its role in the funnel.
PathFactory
MAY 2, 2022
Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A
Content4Demand
MAY 21, 2020
This can set the stage for upselling later on in the buyer journey. Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics.
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