Demandbase ABM Innovation Summit 2019
APRIL 9, 2019
ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. The role of Intent in mapping how & where to engage the buyer earlier in their journey.