LeanData

MAY 12, 2021

Among its impacts, the global COVID-19 pandemic furthered the transition of most industries to a digital-first go-to-market (GTM) strategy, and as a result, in 2020 B2B companies in the United States increased their digital ad spend by 22.6 percent over their 2019 spend ( eMarketer ). There are two parts of that equation.

Rules 52

Rules Sales Qualified Leads Cost per Lead Lead Scoring 52

Webbiquity

JULY 28, 2015

Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

SnapApp

AUGUST 9, 2017

Personalization” simply means delivering a more individualized marketing experience to your audience using the information you know about them. . A whopping 91% of people prefer it to traditional marketing formats – plus it provides marketers with insight into their audience that can be used to inform future campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Choozle

APRIL 30, 2024

According to eMarketer , 42% of all digital marketing spending goes into search marketing. Present: Data-Driven Optimization Use of advanced analytics and machine learning to fine-tune campaigns in real-time, informed by every click, impression, and interaction. And it’s a significant industry.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Webbiquity

MARCH 11, 2013

.” Why the future of marketing relies on social by iMedia Connection. sources of information to make a decision. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.” Search Critical in Brand-Building Strategies by eMarketer.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Marketing Insider Group

OCTOBER 19, 2015

Marketers will improve on their ability to measure the value of their Content Marketing – currently according to CMI, only 30% of B2B marketers can measure the value of their content marketing spend. Ian Cleary – Content Marketers focus on sales funnel building and optimization. Mark Schaefer.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

QuanticMind

NOVEMBER 28, 2016

One of the biggest challenges that marketing leaders face is identifying and navigating opportunities to optimize their marketing offerings. So how can marketing leaders prepare for these and other changes? As a company that powers predictive advertising management software and manages $1.2 over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Webbiquity

AUGUST 18, 2012

eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100