ClickZ

JULY 17, 2020

There are major opportunities that these algorithms create for ad stacks when it comes to particular functions: geo analysis, segmentation, insights into bid floors and timeouts optimization, audience extension, and the list goes on. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

APRIL 2, 2021

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Similar to Google, Adobe's platforms integrate seamlessly, which makes collaboration easier and cross-data analysis simpler. Criteo's flexible attribution models also make data analysis easier for teams.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Oktopost

APRIL 22, 2019

Accuracy in both big-picture and fine-grained analysis. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. According to one reviewer, “With analysis and voice calls, you can optimize the entire purchase path, click to call.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

chiefmartech

NOVEMBER 21, 2016

In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials drove the most amplification across social platforms. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

NuSpark Consulting

MARCH 9, 2013

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. It’s all here, as long as links from these sites are tagged using Google’s URL tag builder and you properly tag external links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Sponsored by Doubleclick. Actionable Analysis. Actionable Analysis. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Register now! ROI Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

KoMarketing Associates

DECEMBER 20, 2018

From Casie Gillette : Algorithm Analysis In The Age of Embeddings. There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional growth.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. If you use certain technologies for data management as well as analysis, then they should have processes in place to accommodate privacy regulations such as GDPR. This includes on-site, search, social media, email, and even offline conversions.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52