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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. How to Forecast CPC with Keyword Planner.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” Starting out, you’ll want to treat your root cause analysis like you would your PPC account structure. While the next month, the same CPC might only put you on position 4.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Quality Score. Maximum Bid.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . Qualitative analysis. Competitive analysis. Conversion framework analysis, such as the LIFT model.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? That would be your ideal CPC.

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

If so, it’s time to carry out a SEM audit. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising. Sound familiar?