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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Once the analysis has been completed, it’s time to devise a strategy. It’s expensive both in terms of financial cost and human resources; The demand for the product or service is only tested at the end; and.

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How to use decision intelligence to tackle complex business challenges

Martech

Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. What is decision intelligence? Next, DI reduces risk and uncertainty.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. As an example, let’s look at a bank that wants to improve its customer service.

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Decoding Intent: Unleashing AI for Data Insights

Valasys

One of the most powerful applications of AI for data analysis is in the area of intent. One of its most impactful aspects is its profound influence on data analysis. In contrast to traditional data analysis, which heavily relies on human intervention to manipulate code whenever changes are needed, AI eradicates this necessity.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

By understanding this metric, businesses can optimize their marketing and sales efforts, allocate resources effectively, and enhance customer acquisition strategies. Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences.