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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train?

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? This analysis focused on the Salesforce ecosystem, given its critical mass. Please expect additional analysis beyond this ecosystem in the future.). Salesforce Integration.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Prioritize data collection and analysis Data is a key component of any successful sales strategy. Use those trends to tweak your future training programs. Focus your training on those areas.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. As an example, let’s look at a bank that wants to improve its customer service.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Decoding Intent: Unleashing AI for Data Insights

Valasys

One of the most powerful applications of AI for data analysis is in the area of intent. One of its most impactful aspects is its profound influence on data analysis. In contrast to traditional data analysis, which heavily relies on human intervention to manipulate code whenever changes are needed, AI eradicates this necessity.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience. SORA – Text-To-Video SORA , a new tool in the industry.