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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Let’s look at these three common aspects of research to understand how easy it is for confirmation bias to play out, especially in market and customer research and competitive analysis: Literature Reviews : Conducting a literature review is a common first step in any research endeavor.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Once the analysis has been completed, it’s time to devise a strategy.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Use those trends to tweak your future training programs.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

In this blog, we will explore the importance of leveraging metrics for B2B customer-led growth and delve into effective strategies to unlock their potential. Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. Predictive analysis lets marketers forecast the potential ROI of future campaigns based on historical data and trends, leading to more informed decisions.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These same catalysts have a direct affect on the type of talent organizations must recruit, train and retain: 1) Change Velocity. The Marketing Agency Blueprint (Wiley), pp. 2) Selective Consumption.

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Making the Most of the Women’s World Cup 2023

Digilant

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.