Analysis Buyer Personas Consulting Focus Group 
Tony Zambito
OCTOBER 26, 2015
These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches.
ClearVoice
MAY 29, 2023
What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities. Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985. Conducting competitor analysis.
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Valasys
JULY 15, 2021
In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Define your buyer personas.
Content Marketing Institute
APRIL 10, 2018
“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. Smith Consulting, which advises financial services firms. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing.
Hubspot
APRIL 26, 2016
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey. Step 1: Define Your Personas. Before you dive into how your personas make buying decisions, you must first understand who they are. This is where buyer personas come in handy. Let's walk through them. How helpful was this source?
Cintell
FEBRUARY 15, 2016
Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. Buyer personas at my company are a passion. The role of buyer personas to me are more than an academic exercise.
Single Grain
AUGUST 7, 2019
This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.
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