SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
In terms of online-to-offline conversions, Google recently announced In-Store Purchases metrics, which anecdotally allow users to research and purchase items in less than 30 seconds, due in part to the fact that in the US, for 70% of all online credit and debit card transactions, purchaser information is already on file with Google.
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