Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Connected televisions provide consumers the opportunity to engage in a variety of entertainment options within the one device.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on. Networks have balked at revenue sharing models offered by Apple, which has been trying to create a cable-like package deal for years.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Convince & Convert

APRIL 17, 2014

People aren’t using Facebook at all times to find products or services. It’s counter-intuitive, and perhaps not infinitely scalable, but it’s the online version of the cheesy infomercial vs. savvy product placement juxtaposition you see on cable TV. Or Amazon, for that matter. Sometimes, sure. But not all the time.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

NOVEMBER 13, 2019

For instance, on Amazon, you can find bundles that sell all of this equipment at once. If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. This is helpful when it comes to cutting and editing in post-production. However, you can also buy the equipment separately. Image Source.

Skype 97

Skype Tools Bundling Pricing 97

Hubspot

FEBRUARY 3, 2012

Those are the cries of the publishing and broadcast executives. Amazon's Unwavering Assault on the Publishing Industry. Amazon publishes books? That's right -- Amazon is a book distributor AND publisher. But Amazon doesn't care. As reported by the New York Times , Amazon published 122 books in the fall of 2011.

Cable 28

Cable Media Planning Amazon 28

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Martech Advisor

NOVEMBER 5, 2019

Last year, Amazon reported that it had sold over a 100 million Alexa-enabled devices and that customers spoke to Alexa tens of billions more times in 2018 compared to 2017. Voice-activated ads go beyond in-home smart devices. Adoption of voice-based, in-home smart devices has been on the rise. Isn’t it turning out to be true?

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Launch a new product?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126