chiefmartech
JUNE 1, 2021
The phrase “system of record” has been bandied about in martech for years. But this assumption often belies that fact that there are many different kinds of data in the modern marketing organization — not to mention the broader domain of rev ops. Each may have its own system of record. CDP = customer data platform.
Martech
JULY 25, 2022
Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
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ClickZ
APRIL 8, 2021
The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Improved access to holding company resources. Fewer brands, seamless data and system integration, and more nimble team structures. Less will be more.
Adobe Experience Cloud Blog
JUNE 6, 2013
Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. 2) Spreadsheet consolidations and aggregations are not for the weak of heart. 3) Spreadsheets are not scalable.
Martech Advisor
AUGUST 21, 2019
As work an increasingly complicated array of moving parts, digital marketers should think of themselves more as project managers. But without a centralized project management hub, this transformation is difficult. As marketers today, we must manage people as well as project details.
Customer Experience Matrix
OCTOBER 22, 2013
Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. According to the G2 figures, marketing automation users are in fact more enthusiastic about their choices than almost anyone else.
NuSpark Consulting
SEPTEMBER 4, 2016
The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.
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