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Your Guide to Choosing a B2B Data Provider

Zoominfo

Data Hygiene: Data decay is unavoidable. One downside of working with a vendor who sells their own data is that many don’t have ways to verify or update their database. . When comparing B2B data providers, be sure to ask if they verify it against multiple independent sources. Type #3: B2B Data Aggregators.

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What Is Data Enrichment?

Hubspot

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Open-web research is then categorized across 6,000 B2B topics and three million companies. Ultimately, this can help speed up the buying cycle and drive higher conversion rates.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Databases must be cleaned, maintained, and appended regularly, in order to ensure that sales and marketing teams are operating with the best possible data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects. That’s 546 hours a year per full-time sales rep ( source )!

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Clean-Up Time: Eliminating Data Pollution in the Marketing Organization

Martech Advisor

Improperly managed data can be more detrimental to marketing efforts than a wholesale lack of data. The following are the most common challenges contributing to today’s marketing data pollution crisis, according to new research from Forrester Consulting , commissioned by Infogroup. Poor data quality.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Open-web research is then categorized across 6,000 B2B topics and three million companies. When intent is high at an ABM account, it is time for sales to pounce.