Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. John is an incredibly valuable voice in the intent space.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. Third-Party Data Providers: Businesses may also purchase demographic data from third-party providers, which aggregates information from various sources such as public records, surveys, and consumer databases.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company, Dun & Bradstreet is a leading global provider of business decision-making solutions & data analysis & interpretation platforms. This ultimately leads to increasing returns on the marketing spend.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

6sense

NOVEMBER 22, 2021

When you turn your (obsessive) attention from solo buyers and instead examine the full spectrum of interest or intent that an entire organization is expressing in your solution, you’re able to dramatically increase the quantity and quality of your sales intelligence. Hard Truth #3: You Might Deal with Multiple Buying Teams.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

SalesIntel

JUNE 28, 2021

To create a successful lead funnel, you must first conduct a thorough analysis of your target audience, determine the best communication channels for each stage, and eliminate any tactics that aren’t working for your company. The answer – using Buyer Intent Data. How do you prioritize your leads?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Engagio

MAY 14, 2019

Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. Account analysis. Yoav Schwartz, cofounder and CEO of Uberflip, revealed the Uberflip Content Experience Framework: Aggregate content. Obtaining dedicated people and budget. Measuring your program’s success. Sales alignment.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Madison Logic

AUGUST 24, 2023

However, despite the growing availability of customer data, many organizations find themselves struggling with fragmented data collection and analysis. Therefore, you can’t afford to overlook the benefits of aggregating data from multiple sources. The Problem with Data Silos So, what’s the issue with data silos?

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Aberdeen

MARCH 15, 2019

Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. In part two of this analysis, I’ll demonstrate the next logical step in this analysis. Behavioral Segmentation.

Intent Data 40

Intent Data Intent Marketing Management Classified Ads 40

Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for B2B technology.

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. 5 Benefits of Using a DMP for organizations. 5 Benefits of Using a DMP for organizations.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84