Martech

FEBRUARY 11, 2025

The depth of analysis and emphasis on credible sources helped me narrow my options to the top two vendors, making the buying journey from research and consideration to proof of concept more efficient. However, how these providers track intent signals within generative AI tools remains unclear.

Marketing AI 136

Marketing AI B2B Buyer's Journey Vendors 136

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

Inbox Insight

MAY 21, 2025

As we navigate 2025, using intent data strategically has become necessary, not just nice-to-have, for demand generation managers who want predictable pipeline growth. Inbox Insights method integrates intent data through a systematic Planning > Activation > Measurement process. What makes 2025 different?

Intent Data 52

Intent Data Lead Ranking Lead Scoring Lead Generation 52

Martech

MARCH 4, 2025

In brand marketing, data fuels decision-making using audience insights and sentiment analysis to craft compelling brand narratives. Demand generation uses intent signals and predictive analytics to engage high-value accounts. Customer lifetime value (CLV) analysis to guide strategic decision-making.

Multi-Touch Attribution 123

Multi-Touch Attribution Marketing AI B2B Marketing Marketing Analytics Tools 123

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Zoominfo

DECEMBER 6, 2024

This includes advanced firmographics, human-verified company information, buyer intent signals, and relevant company news, enabling more personalized and effective conversations with potential customers. This immediate scheduling capability helps capture intent at its peak, reducing the time between initial engagement and follow-up.

Marketing Management 130

Marketing Management Software Zoominfo Multi-Channel 130

Zoominfo

FEBRUARY 18, 2025

Weve compiled this list of the top outbound call tracking software solutions, backed by customer reviews and expert analysis, to help you make an informed choice. ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Exo B2B

MARCH 4, 2025

In the B2B world, where sales cycles are long and decisions complex, capturing buying signals before competitors do is a real strategic advantage. Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition.

Intent Data 52

Intent Data Lead Ranking Intent Lead Scoring 52

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. Event participation If a lead registers for webinars or attends live events, these high-intent signals should significantly impact their score.

Lead Scoring 122

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 122

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

FEBRUARY 24, 2025

Based on AI-assisted analysis, heres how uncovering latent demand can drive measurable improvements across traditional metrics: Metric How Latent Demand Impacts It Example Impact Prioritized accounts and contacts Expands account ICP and volume by identifying untapped segments. +20% 30% qualified accounts-to-opportunity conversion.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Allocation Marketing Automation Services 130

Single Grain

MAY 1, 2025

The culprit is often not your writing quality or keyword strategyit’s a misalignment with search intent. Understanding and matching content with search intent isn’t just another SEO checkbox. Understanding search intent is like having the map before you start the journey.”

Intent 52

Intent Top of Funnel Lead Ranking SERP 52

Martech

MAY 28, 2025

That includes prioritizing sales calls based on real-time intent signals, ensuring sales agents understand buyer needs before contacting a buyer and automating routine tasks like verifying live phone connections to physical locations. Email: See terms. The post Invoca buys human intel platform Symbl.ai appeared first on MarTech.

Buy 66

Buy Marketing AI SMS Intent Signal 66

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Lusha

JANUARY 17, 2023

Intent signals for salespeople are like headlights for a car. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Intent Signals? Intent signals are only the beginning of the “intent value chain.”

Intent Signal 52

Intent Signal Intent Ideal Customer Profiles Lead Ranking 52

Only B2B

SEPTEMBER 21, 2021

Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

Intent Data 103

Intent Data Demand Generation Intent B2B Marketing 103

Exo B2B

DECEMBER 9, 2024

That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone. At that precise moment, they’re sending you a clear signal. That’s where intent signals come in.

Intent Signal 52

Intent Signal Intent B2B Marketing SME 52

Martech

SEPTEMBER 6, 2024

It identifies target companies and contacts within your CRM, researches their business needs, detects intent signals, and crafts personalized emails. How it helps you Ideal for Sales Ops and Admins without BDR or SDR capacity, Prospecting Agent automates the research and outreach process.

Multi-Touch Attribution 114

Multi-Touch Attribution Enterprise Management Automation Terms and Conditions 114

Oktopost

MARCH 9, 2025

Marketing intelligence is the ongoing collection and analysis of market data to improve decision-making. Analysis Using AI and machine learning to find patterns, track sentiment, and compare performance across competitors. AI-driven analysis Instead of just listing data, the platform should highlight patterns and suggest takeaways.

Top of Funnel 62

Top of Funnel B2B Marketing Webinar Metrics Marketing Strategy 62

Heinz Marketing

FEBRUARY 28, 2025

Heinz Marketings recent Predictable Pipeline Benchmarking analysis reveals that, on average, companies rate the maturity of their Target Market at 2.42 Watch for specific buying intent signals like RFP releases or product comparisons that indicate a company is actively looking for a solution.

Ideal Customer Profiles 60

Ideal Customer Profiles Advertising Benchmark Lead Scoring Lead Ranking 60

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Martech

JUNE 13, 2025

Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. Despite all the advances in intent data and predictive analytics, most programs use educated guesses about prospects’ needs.

Account Based Marketing 55

Account Based Marketing ABM Allocation Budget Programs 55

Orange Owl Blog

APRIL 5, 2025

AI in B2B GTM strategies also automates repetitive tasks such as prospect research, data enrichment, and intent signal tracking, drastically reducing go-to-market timelines. Predictive Demand Generation Rather than reactively launching campaigns, AI enables marketers to be proactive by forecasting demand and buyer intent.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

NetLine

APRIL 8, 2025

Enter NetLines 9th annual State of B2B Content Consumption and Demand Reportan in-depth, first-party analysis of how professionals interact with content and what their actions reveal about intent. year over yeara testament to the growing appetite for gated content and the treasure trove of intent signals it unlocks.

Top of Funnel 52

Top of Funnel Marketing AI Demand Lead Ranking 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Single Grain

APRIL 17, 2025

The Karrot.ai Advantage Platforms like Karrot.ai

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Lead Scoring 111

Valasys

MARCH 21, 2025

AI-driven ICP scoring , powered by predictive analytics, intent data, and machine learning, takes this process to the next level. How VAIS Helps: VAIS analyzes demand, intent, relevance, and revenue potential to build high-accuracy ICPs. As a result, often the targeting ends up misaligned and doesn’t fit quite right.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Lead Ranking Lead Scoring 52

Single Grain

JUNE 1, 2025

These capabilities change how marketers approach campaign creation, targeting, bidding, creative optimization, and performance analysis, making campaigns more efficient and profitable. Intent detection : Identifies users exhibiting purchase intent signals across various channels.

Marketing AI 52

Marketing AI Cost per Acquisition Paid Search Agency Advertising Agencies 52

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Single Grain

MAY 5, 2025

Intent Signal Analysis : Leveraging third-party data to identify accounts actively researching solutions in your category. Key Takeaway: Integrating AI-driven analytics and intent data into account-based advertising can dramatically boost engagement and conversion while reducing ad spend waste. Results: Achieved a 2.6x

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52