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Content Automation: How is it changing content marketing

Scoop.it

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. These benefits are not reserved for large corporations alone.

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Funnel Vision: Content Marketing Strategies That Create Engaging Health Care Experiences

ClearVoice

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their journey to find health care information that is both relevant and useful. Using marketing funnels to create targeted health care content. Enter the marketing funnel.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. But, it seems to have had the opposite effect.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. It’s unlike anything else you may find online. What Are Heatmaps?

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Martech and the modern marketing org (study results)

chiefmartech

12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip. But not everyone was comfortable publicly sharing how their marketing organizations are structured.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

So what do marketers do? In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

First, scientific knowledge is difficult to aggregate. This kind of knowledge is the most difficult to manage over distances or disseminate over large groups. Standard tools for knowledge management may presume an ability to codify and disseminate knowledge that is not realistic in cutting-edge scientific enterprises.