Martech Advisor

NOVEMBER 8, 2019

The network then aggregates the ad space provided by all publishers on the system and sells it to marketers and internet advertisers. Here are the most common ones offered: CPM or CPT — Cost per mille or cost per thousand: The advertiser is charged for every thousand views their advertisement receives.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Hubspot

JULY 15, 2020

However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking. This will look like CTR, CPM, CPA, CTOR, etc.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Outbrain

JANUARY 27, 2020

Cost Per Action (CPA). The average cost of clicking on an ad, and an alternative billing model to CPM. Cost Per Mille (CPM). Aggregated data from platforms and websites that are not owned by the publisher or website operator. Most similar variant to traditional non-programmatic media buying. Cost Per Click (CPC).

Advertising Agencies 46

Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Biznology

DECEMBER 14, 2010

Sure, search engines and social sites like Google and Facebook aggregate loads of people. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). But don't forget cost-per-action/acquisition (CPA). Selling business-to-business? Look at how you use LinkedIn. Want more press?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Choozle

AUGUST 20, 2019

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. Other standard digital advertising metrics are cost-per-click (CPC) and cost-per-mille (CPM). More on CPM.

Cost per Acquisition 40

Cost per Acquisition Cost Per Thousand CPA Cost Per Click 40

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. 3rd Party Data – aggregated data from external platforms and websites.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Act-On

FEBRUARY 26, 2024

Ad networks connect advertisers to publishers, typically by aggregating ad inventory across multiple publishers and offering it to advertisers as a single point of contact. Marketers calculate CPA by dividing the total amount spent on an advertising campaign by the number of new customers acquired through that campaign.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221