Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. Rob Ousbey, VP Product, Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Hubspot

JANUARY 23, 2012

Pay-Per-Click Analysis (Developer: Website Publicity ) -- Google AdWords can tell you a campaign’s click-through rate. Install PPC Analysis for HubSpot. Bonus] APIs -- Is there something you're trying to do that's not available in the marketplace? Here are eight of our favorites: 8 Awesome Inbound Marketing Apps.

Inbound Marketing 28

Inbound Marketing Hubspot Software Landing Pages 28

QuanticMind

JANUARY 16, 2017

Account issues – On a more-basic level, your Google Merchant Center account may not be verified , or your Merchant Center account isn’t properly linked to your AdWords account (or the wrong one is linked). Solution: Don’t forget to double-check your feed and account structure after pulling your website!

Google 40

Google CPA Cost per Acquisition Ads 40

QuanticMind

JANUARY 18, 2017

Advertisers had a clear path to ROI on platforms like Google AdWords and Bing Ads. For instance, some platforms will remain strong for Google AdWords. The PPC space is more competitive than ever. With an automation layer and through APIs, systems will share information on a regular basis. Marketers did all the thinking.

Work Management 40

Work Management Marketing Management Advertisements Advertising 40

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. You can then export that data into a CSV and start combining it with other data sources.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Albacross

MAY 22, 2019

Try Different PPC Ads Platforms. Moving on to the next source of B2B leads… PPC ads. PPC ads can get pretty expensive. For this reason, we don’t recommend that companies use PPC ads as their only source of B2B leads. For this reason, we don’t recommend that companies use PPC ads as their only source of B2B leads.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28