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What Is Earned Media?

ClearVoice

Earned media also results in content that can be used for your website, social media, newsletters and beyond. My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. Bottom line? What is earned media?

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Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Getty Images’ business-focused imprint, Curve , acknowledged as much: “Intelligence marketing, thought leadership, advertorials, infomercials…all these classic marketing formats were developed to meet business goals.” ” TV ads are content, as are newspaper and magazine ads.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook.

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Change or Die | Fast Company

Buzz Marketing for Technology

Newsletters / RSS Feed. Newsletter Subscriptions. Advertorials: Act Fast. Learn More. Find People. Find Groups. Find Blogs. Find Events. About Company of Friends. Current Issue. Issue Archives. Manage Subscriptions. Contact Us. SourceBook. Copyright © 2008 Mansueto Ventures LLC. All rights reserved.

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business. She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Content marketing as it is typically used today is the Internet version of the advertorial.