KoMarketing Associates
DECEMBER 16, 2014
Articles found in printed publications ranked higher in perceived quality than those generated online. Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.
KoMarketing Associates
JULY 1, 2014
What About Advertorials? Examples include conversational search and more specific brand / name-based queries. Advertorials (IMPORTANT). What are Advertorials? DMOZ had traditionally been a trusted web directory that many online marketers would submit to, in order to gain a quality inbound link.
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BenchmarkONE
MAY 8, 2019
For example, Shopify includes a CTA at the bottom of its blog articles, encouraging readers to sign up for marketing tips. Through this CTA, Shopify attempts to establish familiarity and authority with audiences interested in online marketing. Examples of UGC include: Ratings and reviews Testimonials Social shares.
KoMarketing Associates
FEBRUARY 9, 2016
Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. They provide the context of an advertorial with the authenticity of a product review and rating. It provides a forum for company thought-leaders and visible employees.
Writing on the Web
SEPTEMBER 9, 2010
Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. You can sign up for sites like Elance or ODesk , and use the work on your own blog as an example of why people should hire you as a ghostwriter. Blogging for Business: Persistence Pays.
Online Marketing Institute
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?
Writing on the Web
JULY 7, 2010
How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? A perfect example can be seen on Internet marketing gurus sites. 4 Time-Saving Tips for Social Media Marketing. Use Client Comments in Your Content Marketing.
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