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B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

markempa

Tweet As marketers, we’ve all heard the buzz about native advertising. ” An advertorial? When I first started to hear the buzz around native advertising, I immediately thought back to my high school cross country days. Question #1. How can we use native advertising? Valuable content with a paid placement? Not really.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more about it along with an example of how Neutrogena got it right. How Neutrogena used off-page optimization to create buzz.

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Create Wordpress Sales Pages: Learn how this week

Writing on the Web

Suzanne Bird-Harris is a perfect example. Post on Google Buzz. Landing Pages: Where to Publish Your Advertorial. I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. Subscribe to the comments for this post?

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Phony Testimonials and Dumb Social Proof

Writing on the Web

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? A perfect example can be seen on Internet marketing gurus sites. Post on Google Buzz. Advertorials: Step 7- Provide Proof. Subscribe to the comments for this post?

Ning 100
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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. You can sign up for sites like Elance or ODesk , and use the work on your own blog as an example of why people should hire you as a ghostwriter. Post on Google Buzz. Subscribe to the comments for this post?

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Change or Die | Fast Company

Buzz Marketing for Technology

And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Advertorials: Act Fast. Yet more often than not, we cant. About Company of Friends. Newsletters / RSS Feed. Newsletter Subscriptions.

Companies 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Post on Google Buzz.