Biznology

JULY 5, 2016

The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. I know I have been a little dark-hearted over the last few years when it came to earned media outreach and how it’s been corrupted by ubiquitous bought-and-paid-for reviews, essentially pro-company advertorials.

Outreach 140

Outreach Blogger Media Advertorials 140

Content Standard

AUGUST 18, 2016

Gone are the days where content marketing simply meant posing a 300-word-long question, the answer to which was a particular product or brand. Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. Now it’s 2016.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Sprout Social

OCTOBER 20, 2016

It also gives our posts a competitive advantage since more authentic visuals and copy perform better in the Facebook News Feed than stock or advertorial photography. They also understood the long tail benefits of building an informative Page with a consistent brand voice and content relevant to their target audience.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Moz

APRIL 3, 2019

It also needs to be quality content, free of errors, and not miles long. The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. That’s not an issue from an SEO perspective as long as you no-index your landing pages.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Biznology

JUNE 26, 2012

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80

Blogger Outreach PR Media 80