KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

Link Building 120

Link Building Paid Content Google Advertorials 120

Moz

MAY 17, 2020

In some industries, Google will even place their booking search engine at the top. Instead, I would recommend looking at your Google Search Console data to see what your CTR is when ranking number one for a non-branded term. Have you tried to convert mentions to links months after a PR campaign ran? Moz Keyword Explorer).

Case Studies 73

Case Studies Case Study Studies SEO 73

seo.co

FEBRUARY 14, 2023

As a search engine optimization (SEO) agency, you want to provide your clients with the best possible services. But one of the problems that search optimizers have is creating repeatable processes. Different search terms typically yield different user behavioral patterns. You want to help them dominate the competition.

Marketing Budget 80

Marketing Budget SEO Service Product 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? Don’t send blanket solicitations to bloggers in the same general industry. That’s what AdRants is for.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

APRIL 26, 2015

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. What is Link Building?

Advertorials 28

Advertorials Ad Building Guidelines Lead Ranking 28

Moz

APRIL 3, 2019

If your own website doesn’t have a great following, engaging in sponsored content on a more prominent website can be valuable for building brand awareness. The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. Blog posts.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

B2B Marketing Zone Posts

AUGUST 3, 2010

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Paid vs. natural search efforts. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. We have engineers, analysts and ROI models.

Ning 40

Ning Paid Content Facebook Sales Management 40