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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Twitter Advertising.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. They are Maximize Conversions and Target CPA. Target CPA Bidding.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Display Advertising. Display Advertising. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? More Categories.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. Follow this guide, and you will be successfully advertising on TikTok in no time!