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Programmatic advertising trends to watch in 2024

illumin

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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OTT and CTV: which is which?

illumin

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. billion growth projection in 2024 according to eMarketer. The second category is AVOD (advertising-based video on demand).

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Get the daily newsletter digital marketers rely on. Viewers are flocking to AVOD, an eMarketer study shows. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. Why we care.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.