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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Personalized marketing has become critical in today’s crowded marketplace, as customers demand a buying experience that is tailored to their specific needs. VR/AR creates a multi-sensory experience that no other marketing medium can replicate. Shorten your sales cycle. Emotional engagement. Training and tutorials.

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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Like this post?

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How Remarketing Can Help Increase Conversions

Single Grain

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. Reaching a customer “on their terms” means the person was already looking for this information or potential solution. We live in a world driven by self-service, self-management, and self-education. You get the point.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.