Remove Advertising Mediums Remove Buyer Personas Remove Demographics Remove Storytelling
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A Marketer’s Complete Guide to the Current State of Display Advertising

Digilant

Targeting Capabilities: Modern display advertising platforms offer advanced targeting options, allowing advertisers to reach people based on specific demographics, interests, and behaviors — and even to retarget users who have previously interacted with their websites or apps.

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How B2B Marketers can stay close to their Customers

Valasys

In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. B2B marketing has evolved.

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7 Ways to Do Small Business Marketing

Outbrain

billion people worldwide using social media, social media marketing is an essential channel for small businesses to reach their target demographic in a relatively cost-effective manner. Video ads are a great way for small businesses to reach out to consumers, especially as video is becoming the more preferred and engaging advertising medium.

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How to Create Branded Content for Your Business: A 5-Step Guide

Spiralytics

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Native advertising is a type of paid marketing where ads look and feel like other content in the medium they appear. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

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Why Your Content Is Bad From the Get-go: Ideation Mistakes Business Leaders Make

Webbiquity

It’s helpful to create buyer personas that describe the demographics and other key characteristics of your audience, so you can better empathize with them in the ideation phase. Then again, it is easy to get wrapped up in marketing personas and lose site of your content marketing strategy.

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How To Create Content That Resonates With Your Audience Long After They’ve Viewed It

Scoop.it

You have to move beyond demographics and into their minds. That’s where buyer personas come to your rescue. A buyer persona is a profile of who your ideal customers are. In that case, your buyer persona would include every minute detail about your target customer. For instance, let’s call her Jill.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Streaming TV lets you target users of a particular demographic or in a specific location. With the National Local Ad campaign, you can target audiences by interests, behaviors, demographics and locations. This recently launched ad option is a boon for small to medium businesses. What Is Generation Stream?