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Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise

Madison Logic

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years.

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24 Key Sales Operations Tools for 2024

Zoominfo

CRM Software: Your All-in-One Sales Hub Offering more than just data management, the right customer relationship management (CRM) solution can help align sales with marketing, making for consistent messaging and a unified approach to customer engagement. Zoho CRM : Known for its robust analytics and wide variety of integrations.

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Why are Sales Intelligence Tools a Necessity in 2020?

SendX

Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees. Intent data is an extremely powerful resource because it not only allows you to predict your lead's next move but also shows you the areas in which you can capitalize on when approaching a lead.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. In fact, these micro-sized organizations increased buyer research by 28% in Q4 2022.

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5 Steps to Level Up Your Outbound Strategy with Intent Data

Albacross

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. You can also use this diagram to diagnose your conversion barriers and learn how to act on revealed accounts using intent data: 4. All ideal buyers visiting the website are low-hanging fruit.

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How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

Intent signals, or intent data , are indicators that identify accounts who are actively researching your line of products on the web. . This type of data is can be used in a customer data platform to do intent scoring for your current accounts. Prioritize Accounts for Sales Outreach. Personalize Your Marketing Campaigns.

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Technographic Data: Why and How Should You Use It for Revenue Expansion

SalesIntel

Top, medium, or bottom-funnel content can be promoted based on the customer’s technology use. Technographic data along with other valuable data sets like buyer intent, and firmographic data, helps our clients have the best view of the entire B2B purchasing landscape.