Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The big game, airing on CBS for linear TV watchers, will also be available via streaming on Paramount+ and packages that include it on Fubo, Hulu, DirecTV Stream, YouTube Live and SlingTV.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 107

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Content Standard

NOVEMBER 3, 2015

Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

Sprout Social

JULY 16, 2020

The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). Similarly, having notes and timestamps is useful for readers who want to skim your episode and don’t have time to listen to the whole broadcast. Deciding on your episode length.

Cable 125

Cable Social Media Distribution Promotion 125

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

NOVEMBER 7, 2018

TV as a medium also has deep penetration. TV ads are expensive , more expensive than any other marketing medium. Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Cable TV spots are tricky.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68