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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

” Over the last 10 years, ad platforms and options have changed dramatically. Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Four B2B Webinar Benefits

Launch Marketing

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge.

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6 integrations to get more from your social media management platform

Sprout Social

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. If there isn’t an existing contact in Salesforce, you can create a lead directly from Sprout to capture this new lead in your marketing funnel. Social commerce.

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How to Create the Perfect Webinar Landing Page

ConvertKit

A well-crafted webinar landing page helps maximize signups and attendance at your event, while also giving you a home base where you can funnel visitors before, during, and after your webinar. The more visitors that sign up, the higher your attendance will be, and the more sales you'll make after the webinar is complete.