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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Many of these platforms have been quick to announce they have ‘added AI.’ This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’ There is no question as to whether AI can serve as the core ‘decision’ engine to drive this process.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Examples of first-party tracking pixels include: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns. Sign-Up Forms: Sign-up forms bridge your products and services to your customers' interests. Here are some ways to use your first-party data: Create a segmentation campaign for ad targeting.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Examples of First-Party Tracking Pixels includes: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns. Sign-Up Forms: Sign-up forms bridge your products and services to your customers' interests. Here are some ways to use your first-party data: Create a segmentation campaign for ad targeting.

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You haven’t switched to GA4? Better get a move on

ClickZ

Features geared for sales leaders surface lead scoring metrics to feeding your funnel. Option 3: Add Google Analytics 4 to a Website Builder Platform or CMS If your website is hosted on a content management system (CMS) or a website builder platform like WordPress, Wix, or Shopify, you can easily integrate GA4 into your existing setup.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started!

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. Utilize the same color patterns for clickable buttons and links and limit the “ask” for each page.