Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”
ANNUITAS
OCTOBER 31, 2023
Many of these platforms have been quick to announce they have ‘added AI.’ This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’ There is no question as to whether AI can serve as the core ‘decision’ engine to drive this process.
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