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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Here’s how we’ll use ‘em in 2022.

Jigsaw 144
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What to do when your martech tools aren’t delivering results

Martech

But here’s the reality check: the actual landscape differs from the advertised glossy exterior. It’s like trying to fit pieces from different jigsaw puzzles into one coherent picture — challenging, often frustrating and not always successful. Think about it. Think of it as having a well-stocked kitchen.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. A new age of direct-to-physician marketing.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. Our ROI was -25%, yikes! These are not empty terms.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Because the DMP is a core customer data and actionable audience profile technology that is requisite to do digital, data-driven, real-time marketing and advertising of all flavors. Big Data” continues to be an amorphous, generic, catch-all phrase as applied to Marketing and Advertising. You’ll notice I didn’t put “Big Data” here.

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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Convince & Convert discovered 41% of companies and agencies no clue about their social media financial impact.