sagefrog

MAY 22, 2024

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Marketing Insider Group

JUNE 2, 2021

You’ve been using an ad agency for years. And you’re pretty sure your people have the mettle to tackle your marketing in-house. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive.

Paid Search Agency 247

Paid Search Agency Advertising Agencies Ad Agencies Work Management 247

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 140

Work Management Enterprise Management Marketing Management Marketing Automation Services 140

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Work Management 87

Work Management Marketing Management Forrester Loyalty 87

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

SmartBug Media

SEPTEMBER 22, 2023

One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more.

Work Management 64

Work Management Advertising Agencies Paid Search Agency Ad Agencies 64

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 274

Stats Advertising Agencies Paid Search Agency Work Management 274

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. They can be years-long partners, or campaign-based resources, which is increasingly popular.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 79

Work Management Marketing Management Marketing Automation Services Budget Programs 79

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Vendors 91

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? If this sounds like you, you’re not alone.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Paid Search Agency 110

Paid Search Agency Advertising Agencies Ad Agencies Work Management 110

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

Paid Search Agency 148

Paid Search Agency Advertising Agencies Consulting Ad Agencies 148

New North

AUGUST 22, 2023

Your small, scrappy marketing team is talented, but they can’t do everything. Depending on what skill sets you have in-house, it might make sense to lean on an inbound marketing agency to help generate opportunities for your sales team. But how do you pick the best one? But what exactly do they prioritize?

Advertising Agencies 52

Advertising Agencies Inbound Marketing Marketing Agencies 1 Paid Search Agency 52

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Paid Search Agency 113

Paid Search Agency Work Management Marketing Management Advertising Agencies 113

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 129

Planning Work Management Digital Asset Management Resource Management 129

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. But how do you know which online reputation service is the best fit for your needs? What is a reputation management service?

Work Management 89

Work Management Marketing Management Service Brand Identity 89

seo.co

MAY 10, 2021

As digital marketing continues to grow in popularity, the demand for SEO has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Brandpoint

JUNE 25, 2021

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. For the better!)

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Heinz Marketing

JUNE 7, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. For example, many online stores don’t provide all the variables necessary to manage subscriptions.

Work Management 113

Work Management Marketing Management Budget Programs Software 113

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.

Work Management 92

Work Management Marketing Management Privacy Marketing Analytics Tools 92

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Ideal Customer Profiles 107

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 107

Sage Marketing

OCTOBER 27, 2020

There are grandmasters of all things related to B2B start-up marketing out there – you just need to find them. Wanna know the secret to finding the best marketing tradesman and mastering your company’s brand awareness? Look for a B2B marketing agency. The In-House Marketing Team Challenges. Here’s why.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Work Management Marketing Management 103

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 126

Advertising Agencies Paid Search Agency B2B Marketing Planning 126

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Account Based Marketing 52

Account Based Marketing Enterprise Management ABM Work Management 52

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team.

Advertising Agencies 89

Advertising Agencies Work Management Marketing Management Practices 89

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129